{"title":"Guides","description":"\u003cp\u003eThree guides and a weekly tracker. Each one covers one stage of winning and keeping new patients.\u003c\/p\u003e","products":[{"product_id":"the-patient-acquisition-guide","title":"The Patient Acquisition Guide","description":"\u003cp\u003e\u003cstrong\u003eGet more of the right people to call, text or book.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eYou don't need every kind of marketing. You need a few that fit your practice. This guide helps you pick two or three, do them well, and see what each new patient costs you.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eInside:\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eWhere new patients come from, and how to choose your best two or three ways to reach them\u003c\/li\u003e\n\u003cli\u003eHow to ask patients to refer a friend, without it feeling awkward\u003c\/li\u003e\n\u003cli\u003eHow other doctors and local shops can send people your way\u003c\/li\u003e\n\u003cli\u003eWorking with local employers (a strong fit for direct primary care, or DPC)\u003c\/li\u003e\n\u003cli\u003eYour Google profile and your reviews\u003c\/li\u003e\n\u003cli\u003eA website that makes it easy to book and to see the price\u003c\/li\u003e\n\u003cli\u003eSocial posts you can keep up with\u003c\/li\u003e\n\u003cli\u003eWhen ads are worth it, and how much to spend\u003c\/li\u003e\n\u003cli\u003eLocal events that bring people in\u003c\/li\u003e\n\u003cli\u003eHow to see which ways bring patients, and what each one costs\u003c\/li\u003e\n\u003cli\u003ePlain tips on the rules. Keep patient details private. Keep reviews honest. Ask first before you text. (This is not legal advice.)\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003eFor:\u003c\/strong\u003e practice owners and managers.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eYou get:\u003c\/strong\u003e a PDF and a Word file you can edit. For use within your business.\u003c\/p\u003e","brand":"Marco Malone","offers":[{"title":"Default Title","offer_id":58878139138422,"sku":null,"price":37.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/6200\/7414\/files\/marco-the-patient-acquisition-guide-cover_300ec1a0-8800-473e-962a-474a443a9f96.jpg?v=1791061083"},{"product_id":"the-patient-onboarding-playbook","title":"The Patient Onboarding Playbook","description":"\u003cp\u003e\u003cstrong\u003eThis is the whole path, not just the paperwork after they join.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eA new patient takes many steps before they say yes. They call or text. They book. They show up. They ask about price. Then they decide. This playbook walks your team through every step, with the words to use and the mistakes to skip.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eInside:\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eHow fast to reply, and what to do about missed calls, voicemail and after-hours messages\u003c\/li\u003e\n\u003cli\u003eThe first call, from hello to a booked visit\u003c\/li\u003e\n\u003cli\u003eReminders, and what to do when people cancel or don't show up\u003c\/li\u003e\n\u003cli\u003eHow to run the first visit, and say the price early and clearly\u003c\/li\u003e\n\u003cli\u003eKind answers to \"How much is it?\", \"Do you take my insurance?\", \"Why pay twice?\" and \"I need to think about it\"\u003c\/li\u003e\n\u003cli\u003eFollow-up that is kind, not pushy, until they say yes or no\u003c\/li\u003e\n\u003cli\u003eYour old list of people who asked but never booked\u003c\/li\u003e\n\u003cli\u003eSign-up, payment and the first 30 days, so new patients stay\u003c\/li\u003e\n\u003cli\u003eA short guide to moving your practice to a membership model\u003c\/li\u003e\n\u003cli\u003eA checklist and a worked example for every step\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003eFor:\u003c\/strong\u003e practice owners, managers, patient coordinators and front desks.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eYou get:\u003c\/strong\u003e a PDF and a Word file you can edit. For use within your business.\u003c\/p\u003e","brand":"Marco Malone","offers":[{"title":"Default Title","offer_id":58878139171190,"sku":null,"price":67.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/6200\/7414\/files\/marco-the-patient-onboarding-playbook-cover.jpg?v=1790986442"},{"product_id":"the-practice-money-blueprint","title":"The Practice Money Blueprint","description":"\u003cp\u003e\u003cstrong\u003ePrice your care with calm, and know your numbers.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eWhat should you charge? What is one new patient worth to you? How many patients do you need to cover your costs? How much can you spend to get a new one? This blueprint answers each one in plain words, with simple math on one page. It works for memberships, and for practices that charge by treatment or plan.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eInside:\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eWhat a new patient is worth to your practice\u003c\/li\u003e\n\u003cli\u003eThe ways patients pay you, laid out on one page\u003c\/li\u003e\n\u003cli\u003eHow to set your prices\u003c\/li\u003e\n\u003cli\u003eMemberships: tiers, monthly or yearly, and honest founding offers\u003c\/li\u003e\n\u003cli\u003eTreatments and plans: clear price ranges, packages and smaller first steps\u003c\/li\u003e\n\u003cli\u003ePayment plans and financing, offered the kind way\u003c\/li\u003e\n\u003cli\u003eHow many patients you need to break even\u003c\/li\u003e\n\u003cli\u003eHow much you can spend to get one new patient\u003c\/li\u003e\n\u003cli\u003eCash flow: when money comes in, and when it goes out\u003c\/li\u003e\n\u003cli\u003eRenewals, recall visits, and keeping patients longer\u003c\/li\u003e\n\u003cli\u003eThe few things that raise what each patient is worth\u003c\/li\u003e\n\u003cli\u003eA pricing builder spreadsheet, plus fill-in worksheets for your own numbers\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003eFor:\u003c\/strong\u003e owners of private-pay practices: concierge, direct primary care (DPC), dental and med spa.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eYou get:\u003c\/strong\u003e a PDF, a Word file you can edit, and the pricing builder in Excel. For use within your business.\u003c\/p\u003e","brand":"Marco Malone","offers":[{"title":"Default Title","offer_id":58878139203958,"sku":null,"price":47.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/6200\/7414\/files\/marco-the-practice-money-blueprint-cover.jpg?v=1790986442"},{"product_id":"the-practice-kpi-tracker","title":"The Practice KPI Tracker","description":"\u003cp\u003e\u003cstrong\u003eSix numbers each week. One page each month. See what's working.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eOne workbook for your team. Each Monday, fill in six numbers:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003enew inquiries;\u003c\/li\u003e\n\u003cli\u003emissed calls;\u003c\/li\u003e\n\u003cli\u003emissed calls called back the same day;\u003c\/li\u003e\n\u003cli\u003evisits booked;\u003c\/li\u003e\n\u003cli\u003evisits kept;\u003c\/li\u003e\n\u003cli\u003enew patients.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eThe colors show which way each one is going, and the \"This week\" page names one thing to fix. Once a month, copy a few numbers from reports you already run. The Summary then shows your month on one page: what a new patient costs, where people drop out, and which channels bring them in. It also has a 10-minute Monday huddle, a desk tally to print, 12-month trends and an optional break-even page. 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