Mason Malone leaning on the window sill of a Manhattan sales office, The Sales Rules framed in black on the wall behind

The Sales Rules · by Mason Malone

RULES EVERY CLOSER
LIVES BY.

Framed for your wall. Printed in the USA.

Shop the Sales RulesBuild your wall

The Sales Rules

The rules. One wall.

Framed in black, ready to hang. Also unframed, from $99.

See the rules
Pick Up the Phone sales poster, Rule 01, in a wooden frame in a black finish with a perspex front
RULE 01

Pick Up the Phone. (UK)

from £119
Call in Sixty Seconds sales poster, Rule 02, in a wooden frame in a black finish with a perspex front
RULE 02

Call in Sixty Seconds. (UK)

from £119
Book the Next Call sales poster, Rule 03, in a wooden frame in a black finish with a perspex front
RULE 03

Book the Next Call. (UK)

from £119
Ask Then Stop Talking sales poster, Rule 04, in a wooden frame in a black finish with a perspex front
RULE 04

Ask. Then Stop Talking. (UK)

from £119
Never Drop the Price sales poster, Rule 05, in a wooden frame in a black finish with a perspex front
RULE 05

Never Drop the Price. (UK)

from £119
Ask Who Else Every Time sales poster, Rule 06, in a wooden frame in a black finish with a perspex front
RULE 06

Ask Who Else. Every Time. (UK)

from £119

The Wall Collection

Build the wall.

The Three or all Six. One size for the whole wall. Free US shipping on every bundle.

See the bundles
The Six: all six Sales Rules in black frames, in hanging order
All six rules

The Six

The whole sales floor on one wall. Framed 20×30.

$1,755$1,549 · ships free

Build The Six
The Three: Rules 01, 04 and 05 in black frames, in hanging order
Rules 01 · 04 · 05

The Three

The whole sale in three rules. Start it, close it, hold the price.

From $419 framed · ships free

Build The Three
Rule 01 guide: the cover and two inside pages

Included with every poster

The poster is the rule. The guide shows you how to run it.

Every poster comes with Mason's guide to that rule: 6 A4 pages, emailed as a PDF when you order. It's how the rule gets used on the floor, not just hung on the wall.

  1. 01
    Why it works
    The thinking behind the rule, with 2D diagrams. One page, no fluff.
  2. 02
    How to run it
    The steps, in order, with the numbers to hit.
  3. 03
    Say this
    Word-for-word scripts, marked up for tone and the pause.
  4. 04
    Where it goes wrong
    The common mistakes and the fix for each.
  5. 05
    Today's drill
    A 5-day drill with a tick-box tracker. Print it and pin it next to the poster.
See inside the guides
What you get: Mason's guide for every rule, the hanging guide and phone wallpapers

And with every bundle

The guides, the wallpapers, the hanging plan.

  1. 01
    A guide for every rule
    One 6-page guide per poster in the bundle.
  2. 02
    Phone wallpapers
    Every rule, redrawn for iPhone and Android lock screens.
  3. 03
    Hanging guide
    Heights and gaps for The Three and The Six, in every size. With every bundle.
What you get
Framed sales poster detail: black frame, acrylic front and museum-grade paper, ready to hang, printed in the USA

Framed

Built for the sales floor.

Solid black frame. Acrylic front, lighter and safer than glass. Museum-grade matte paper with deep blacks and a true red. Hanging hardware fitted. Printed to order in the USA.

Shop framed

Who's Mason?

A rule for every call and no patience for excuses.

Mason Malone says what every sales floor already knows and nobody writes down. Short, loud and certain. Hang the rules where the calls happen.

About Mason

Damaged?

If it arrives damaged, send a photo within 30 days and we'll replace it free.

FAQ

Questions, answered.

All questions
How long does it take?

Every poster is printed to order in the USA. Allow 5–10 working days for US delivery. You get tracking by email when it ships.

Which size should I pick?

16×24 in suits most office walls. 20×30 in fills a boardroom. 12×16 in fits above a desk.

Is shipping free?

Every Wall Collection bundle ships free in the US. Singles show their shipping at checkout.

What does the frame look like?

A solid black frame, square profile, acrylic front. Hanging hardware fitted.

What if it arrives damaged?

If it arrives damaged, send a photo within 30 days and we'll replace it free.

What is in the guide?

6 A4 pages on the rule: why it works, how to run it, word-for-word scripts, where it goes wrong and a 5-day drill. Emailed as a PDF when you order.