RULE 03
Rule 03 · Book the Next Call. Sales Poster (Unframed, UK)
Printed to order in the USA. US delivery in 5–10 working days; your country's time is shown at checkout.
If it arrives damaged, send a photo within 30 days and we'll replace it free.
What this rule means
No date, no deal.
If it's not in the calendar, it's not happening.
"I'll think about it" is not a next step. It's a goodbye with good manners.
Included · Mason's guide
Inside Rule 03's guide

Every call ends with a date. Every time.
- Why it works: no date, no deal
- How to run it: leave with a date
- Say this: put it in the calendar
- Where it goes wrong: four ways to lose the date
- Today's drill: every call ends with a date
6 pages, A4, in Mason's voice. Scripts word for word, the numbers that matter and a 5-day drill with a tracker. Emailed as a PDF when you order. Print it for the team.
Complete the wall
The Six
All six rules on one wall, with the playbook. Free US shipping.
Carry the rule too: phone cases.
Sizes
12×16, 16×24 and 20×30 inches. 16×24 suits most office walls, 20×30 fills a boardroom, 12×16 fits above a desk.
Frame and paper
Framed: solid black frame, square profile, acrylic front, hanging hardware fitted. Unframed: the same museum-grade matte paper, shipped rolled.
Shipping
Printed to order in the USA. Allow 5–10 working days for US delivery. Every Wall Collection bundle ships free in the US; singles show their shipping at checkout.
Hanging
Hang the centre about 57 inches from the floor. Bundles come with a hanging guide with the exact gaps.
Damaged on arrival
If it arrives damaged, send a photo within 30 days and we'll replace it free.
The guide
Every poster comes with that rule's 6-page guide, emailed as a PDF when you order: why it works, how to run it, word-for-word scripts, the common mistakes and a 5-day drill. Bundles add the hanging guide, phone wallpapers and a gift-note option. See what you get.
RULE 03 · BOOK THE NEXT CALL.
No date, no deal. Every call ends with the next one in the calendar.
Gallery-grade 220 gsm fine art paper, Giclée printed with a smooth matte finish, ready for your own frame. Sizes: 12×16, 16×24 or 20×30 in. Printed to order in the UK.
Every poster comes with Marco's guide to the rule, emailed after you order. If it arrives damaged, send a photo within 30 days and we'll replace it free.
The Sales Rules