The cover of The Patient Acquisition Guide by Marco Malone.

The Patient Acquisition Guide

¥6,000
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The cover of The Patient Acquisition Guide by Marco Malone.
  • The cover of The Patient Acquisition Guide by Marco Malone.
  • The Patient Acquisition Guide on a desk by a window, next to a phone
  • Three inside pages of The Patient Acquisition Guide: a chapter opener, a worked example and a one-page summary.
  • The Patient Acquisition Guide comes as a 99-page PDF and a Word file.
  • The cover of The Patient Acquisition Guide by Marco Malone.
  • The Patient Acquisition Guide on a desk by a window, next to a phone
  • Three inside pages of The Patient Acquisition Guide: a chapter opener, a worked example and a one-page summary.
  • The Patient Acquisition Guide comes as a 99-page PDF and a Word file.
The Patient Acquisition Guide

Stage 1 · Getting people to reach out

The Patient Acquisition Guide

Get more of the right people to call, text or book.

PDF + Word · 99 pages

¥6,000
  • Instant download
  • Edit in Word or Excel

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The full description

Get more of the right people to call, text or book.

You don't need every kind of marketing. You need a few that fit your practice. This guide helps you pick two or three, do them well, and see what each new patient costs you.

Inside:

  • Where new patients come from, and how to choose your best two or three ways to reach them
  • How to ask patients to refer a friend, without it feeling awkward
  • How other doctors and local shops can send people your way
  • Working with local employers (a strong fit for direct primary care, or DPC)
  • Your Google profile and your reviews
  • A website that makes it easy to book and to see the price
  • Social posts you can keep up with
  • When ads are worth it, and how much to spend
  • Local events that bring people in
  • How to see which ways bring patients, and what each one costs
  • Plain tips on the rules. Keep patient details private. Keep reviews honest. Ask first before you text. (This is not legal advice.)

For: practice owners and managers.

You get: a PDF and a Word file you can edit. For use within your business.

What's Inside

  1. 01
    Start here: more people, and a path that keeps them
  2. 02
    Where new patients come from, and how to pick 2 or 3 ways
  3. 03
    Referrals from patients
  4. 04
    Doctor and partner referrals
  5. 05
    Working with local employers
  6. 06
    Your Google Business Profile
  7. 07
    Reviews: getting them and answering them
  8. 08
    Your website: easy to book, easy to see the price
  9. 09
    Social posts you can keep up with
  10. 10
    Paid ads: when they're worth it, and what to spend
  11. 11
    Local events
  12. 12
    Healthcare marketing rules (not legal advice)
  13. 13
    Which ways bring patients, and what each one costs
  14. 14
    Your first 30 days

Is It Right for You?

It's for

  • Owners and managers who want more of the right people to reach out.
  • Practices that want to pick 2 or 3 ways to grow, and do them well.
  • Teams who want a clear plan for the next 30 days.
  • Anyone who wants to know which ways bring patients, and what each one costs.

It's not for

  • A practice that's happy with an empty schedule.
  • Anyone who wants us to run their ads for them.
  • A practice that wants every kind of marketing at once.
  • Anyone who would rather not read a single review.

The Files You Get

  • The guide as a PDF, 99 pages
  • A Word file you can edit

Works with: Adobe Reader, Word and Excel.

Delivery: a download link on screen and by email.

Marco Malone

Written by Marco Malone.

FAQ

Questions, Answered

All questions
What do I get?

Each guide comes as a PDF and a Word file. The tracker and the pricing builder are Excel files.

How fast do I get it?

Right away. You get a download link on screen and by email as soon as you pay.

Can my whole team use it?

Yes. Share it with the team at your practice. It's for use within your business. Please don't sell it or post it online.

Can I get a refund?

Yes. Email us within 30 days if a file won't open or isn't what you ordered. We fix it or refund you in full. The refund policy has the details.

Is this legal advice?

No. The guides are general guidance. You follow the laws and rules where you work. Check your state's rules on texts and calls.

The Patient Acquisition Guide · ¥6,000

For use within your business.